Initially, Merkadia emerged, focusing on developing solutions for companies that wanted to get better results in digital media.
Over the years and with the experience acquired, it was evident that companies needed well-defined business processes supported by technology to improve business results and attract customers through digital means. Thus, the company specialized in the area of commercial management consulting and began to help businesses to structure themselves commercially, as well as to use technology to optimize results.
In this way, Merkadia expanded its focus on the Business Intelligence area, helping companies become data-driven and guided by data for decision-making. Currently, the company continues to invest in using Artificial Intelligence in the sales area.