The Workshop aims to diagnose and implement improvements in the sales department of companies with complex sales and B2B (sales to other companies). The content includes the 3PTD methodology (people, processes, products, technologies and data) created by Merkadia Business Intelligence. It aims to optimize business processes involving sales and customer relationships (pre-sales and prospecting, closing, and post-sales).
In the Workshop, companies will use diagnostic tools and dynamics based on the 3PTD methodology, redefine customer acquisition channels, build their own sales machine by designing and documenting sales processes, including active sales prospecting, defining the ideal prospect profile, and creating scripts for calls and e-mails.
It allows companies to develop new strategies, improve results, identify opportunities, and use efficient sales techniques.
